Tom Taylor on Radio-info.com reports that Premiere Radio
Networks, the network that distributes Rush Limbaugh’s show has sent this
message to stations throughout the country.
"To all
Traffic Managers: The
information below applies to your Premiere Radio Networks commercial inventory.
More than 350 different advertisers sponsor the programs and services provided
to your station on a barter basis. Like advertisers that purchase commercials
on your radio station from your sales staff, our sponsors communicate specific
rotations, daypart preferences and advertising environments they prefer. . .They’ve specifically asked that you
schedule their commercials in dayparts or programs free of content that you
know are deemed to be offensive or controversial (for example, Mark Levin, Rush
Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are
defined as environments likely to stir negative sentiment from a very small
percentage of the listening public."
Relatedly, Think Progress says 140 companies have pulled
their advertising from the Limbaugh show including:
21st Century Insurance • Hotels.com • Rite Aid • Ace
Hardware • Honda • Robitussin • Acura • IBM • Sam Adams • Advance Auto Parts •
Icy Hot • Sam’s Club • Advil (All products) • Intuit/Small Business • Schiff –
Digestive Advantage • Alacer/Emergen-C • Schiff – Mega Red • Allegra (all products)
• Johnson & Johnson (All Brands) • Schiff – Move Free • Kohl’s • Schiff –
Sustenex • Ally Bank • La Quinta • Scotts Miracle-Gro (all products) • American
Express • Lifetime • Autozone • Little Caesars • Sony • Lowe’s • State Farm •
British Petroleum • Luxottica • Staples • Bullfrog Sunblock • Macy’s •
Sterling/Kay Jared Jewelers • Caltrate • MasterCard • Subway • Centrum •
McDonalds • Takeda Uloric • Chapstick • Midas • The Home Depot • Clorox
(Pinesol/Homecare) • Napa Auto Parts • ThermaCare • Cortizone • National
Realtor • Toyota • DeVry • NBC-TV • Discover Card • Office Depot • Twinings of
London • Domino’s Pizza • Office Max • Tyson/Wright Brand Bacon • Exxon/Exxon
Mobil • One Main Financial • Unisom • Farmers Insurance • United Healthcare •
Ford • Orkin • U.S. Army • Outback • U. S. Postal Service • General Motors (All
products -GM Certified Service • Chevy • Onstar • Cadillac • etc) • Preparation
H • Visa • Gold Bond (all products • ProNutrients (all products) • Walgreens •
Grainger • Progressive Insurance • Wal-Mart • Green Mountain Coffee •
Prudential • Wells Fargo • Hallmark • Radio Shack • Wrigley • H&R Block •
Rent-A-Center • Yahoo!
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